M&S Christmas 2024. Today m&s kicks off its biggest ever christmas food customer campaign with a brand new food creative across an integrated campaign on tv, print, radio and in social media, reaching more customers than in any previous christmas. With less than two months to go until the big day, m&s has unveiled its christmas clothing & home campaign for 2023 created by newly appointed creative agency mother and director ally pankiw, best known for feel good and black mirror.
Researcher niq said m&s’s food sales on a value basis rose 12.1% in the 12 weeks to dec. Customers are christmas shopping early.